Spotify and Universal Music Group (UMG) just announced a licensing deal that will allow users to prompt the creation of AI-generated remixes and covers for streaming songs. The tool will be a paid add-on for Premium subscribers. Artists will be able to opt out of the program, but those who do participate will collect royalties on these AI remixes.
In October of last year, Spotify announced that it was working with UMG, as well as other major labels, Sony Music Group, Warner Music Group, Merlin, and Believe, to create “responsible AI products.” At the time, it was unclear exactly what that meant. But this appears to be the first product of that partnership.
Spotify highlighted the principles that would guide that program: Choice in participation, Fair compensation and new revenue, and Artist-fan connection. The launch of fan-made covers and remixes that can be shared, but feed royalties back to the original artist, would seem to satisfy those goals.
In a statement, Spotify Co-CEO Alex Norström said, “What we’re building is grounded in consent, credit, and compensation for the artists and songwriters that take part.” Sir Lucian Grainge, CEO of UMG, added that, “The most valuable innovations in the music business always bring artists and fans closer together. That principle is at the heart of this pioneering AI-enabled superfan initiative, which is designed to support human artistry, deepen fan relationships, and create additional revenue opportunities for artists and songwriters.”
Spotify hasn’t said exactly when the new tool will launch or how much it will cost beyond a Premium subscription.
