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Have you ever known someone who lived an average life doing average things — but then you discovered that they had two additional homes or collected expensive, rare art?
“It’s not people trying to look poor,” says Julian Morris, a certified financial planner (CFP) with Concierge Wealth Management in Boston. “It’s people opting out of showing everything. For example, maybe they aren’t posting their luxury vacation on social media.”
Stealth wealth generally refers to very wealthy people who purposely conceal their riches by living well below their means.
“I think it all goes back to the concept of the ‘Millionaire Next Door,’” says Michael Espinosa, a CFP with TrueNorth Wealth in Salt Lake City. “Many of our clients live a relatively modest lifestyle but have millions of dollars.”
“You see a lot of that in San Francisco,” says Sarah Maitre, a CFP and founder of Camriel Advisors in Mount Shasta, California. “There are a lot of folks there with astronomical amounts of wealth who you would have no idea could spend the amount of money that they’re able to.”
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What does stealth wealth look like?
Stealth wealth looks a lot like the average person living an unassuming life — but with a large nest egg that either few people know about or that isn’t advertised. They might drive a run-of-the-mill car and wear unremarkable shoes. For them, blanket luxury isn’t the point.
“People that have the most money don’t talk about it,” Morris says. “There are plenty of partners at law firms making seven figures who live in 2,000-square-foot houses.”
It’s about “aligning your spending with what you value,” says Gabrielle Wallace, a financial coach based in both New York City and Kansas City, Missouri, who works with female entrepreneurs. “It’s more about time and experiences, and less about proving your success to the outside world.”
The advantages of stealth wealth
“It’s kind of a funny catch-22,” Wallace says. “You become more wealthy if you’re not spending [money] trying to look wealthy.”
There’s also a sense of privacy, plus fewer assumptions from friends and family, depending on how open you are about your situation. For instance, you don’t have to wonder if people are hanging out with you because of your bank balance.
“It helps with boundaries,” says Joon Um, a CFP with Secure Tax & Accounting in Beverly Hills, California. “If people don’t know, there’s usually less expectation around money.”
The downsides of keeping money quiet
On the flip side, there can be a sense of loneliness if you can’t share big parts of your life with other people. And you may end up hiding your wealth so well that you don’t fully take advantage of it.
“It can go a bit too far,” Um says. “Some people end up underspending or not really enjoying what they’ve built.”
If you’re especially discreet about your finances, people may misread your situation, sometimes offering advice or help you don’t need. Or they may overlook you for potential business deals because they don’t grasp how established you are.
“You may miss out on some opportunities if you’re not loud about your success,” Wallace says. “It’s a really careful balance, because you want people to understand what you’ve built professionally, but not necessarily just see your wealth.”
Still, Wallace says her clients have found the best opportunities come from personal connections forged offline.
“Social media and flashy wealth are just the tip of the iceberg,” she says. “And most truly successful, wealthy people do not feel the need to show it off.”
